Toothpaste is a no-brainer when it comes to improving your oral hygiene. The fact that it’s such an essential personal hygiene item is precisely what can make it so overwhelming to buy. Erinne Kennedy, DMD,a dentist and spokesperson of the American Dental Association (ADA), says that it’s important to make sure you’re looking for ingredients that make you healthier. Meanwhile, Edmond Hewlett, a professor at UCLA and spokesperson of the American Dental Association, says that finding the right toothpaste, being consistent with oral hygiene, and maintaining checkups are important for prevention because your teeth and gums should last you a lifetime. To help you find the best toothpaste for you, we tested 39 toothpastes at home and conducted hours of research to help you decide. We picked these 8 as our favorites based on criteria such as effectiveness, comfort, and taste. When searching for a toothpaste that will meet your needs, these are the ingredients to keep an eye out for: Cheryline Pezzullo, DDS, director for community-based programs and clinical assistant professor of General Dentistry & Comprehensive Care at NYU College of Dentistry, suggests that while it’s ideal for toothpastes to have the mark of approval by the ADA, it’s not necessarily the only indicator of whether a toothpaste will be good or bad. The main factor of a good toothpaste is whether or not it contains fluoride and if it meets your preferences so that you will use it consistently, twice per day. Our Top Picks Best for Sensitive Teeth: Sensodyne Repair and Protect Deep Repair Whitening Toothpaste at Amazon ($7) Best for Bad Breath: Best for Gum Disease: Best Non-Mint: In This Article Ingredients ADA-Acceptance Our Picks How We Tested Our Experts FAQ Why Trust Verywell Health Pros Reduces sensitivity Long-lasting mint flavor Great texture Cons Not whitening Contains palm oil Active Ingredients: Stannous Fluoride | SLS-Free: No | Size: 5.1 oz | ADA-Accepted: Yes What makes for a good overall toothpaste? One that ticks all the boxes and is accepted by the American Dental Association. Colgate Total Fresh Mint Stripe Gel takes the top spot for our best overall toothpaste because it reduces sensitivity, has a classic mint flavor, and has a pleasant texture. In our tests, it left our teeth feeling smooth and clean while providing long-lasting breath freshness. The gel formula was smooth enough to coat the mouth and foamed up well. It alsodidn’t increase the underlying sensitivityof our editors’ teeth, and since it’s a household name, it’s easy and accessible to buy. However, if you're looking for a total-care option with a slightly milder flavor, we recommendColgate Total Deep Clean Toothpaste.This is a solid choice because it’s generally great for reducing sensitivity with a gentle added whitening component. It's also a little less minty than the Colgate Total Fresh Mint Stripe Gel. While this toothpaste is great for cleaning your teeth, it won’t necessarily whiten them. Also, our editor noted that the long-lasting mint taste sometimes interfered with the flavors of drinks and food after brushing. Pros Contains high dose of protective stannous fluoride Clinically proven for sensitivity relief Gentle whitening Cons Not for those looking for a strong mint flavor Sensitivity improvement is gradual Active Ingredients: Stannous Fluoride | SLS-Free: No | Size: 3.4 Oz | ADA-Accepted: No Tooth sensitivity makes it hard to enjoy both hot and cold food and drinks. Luckily, there are many options on the market that cover this, and Sensodyne is a common choice. This one by Sensodyne stood out to us as the best sensitive toothpaste option because it contains stannous fluoride—a type of fluoride that protects against both cavities and bacteria and has a mild whitening effect. As we used it, this toothpaste foamed well and left the teeth feeling clean afterward. In particular, we appreciated the subtle mint flavor. This toothpaste is great for long-term use because it provides both gentle, gradual whitening and sensitivity protection. Those who like a strong mint flavor should know that this one is relatively mild. Our tests also proved that it gradually helped with sensitivity, so it’s better for those who are maintaining sensitive teeth rather than needing immediate relief. Pros Palatable yuzu mint flavor Travel-friendly Vegan and cruelty-free Cons Need to chew thoroughly before brushing Not ADA-accepted Active Ingredients: Sodium Fluoride | SLS-Free: Yes | Size: 1.53 oz | ADA-Accepted: No These are our favorite tablets because they’re cruelty-free, vegan, and free of other chemicals and harsh ingredients such as parabens, GMO ingredients and artificial dyes. What the Tidalove tablets do contain is a refreshing yuzu mint flavor, which is fruity while chewing but leaves the mouth feeling minty for several hours after brushing. They come in a small, packable one-month supply bag, a larger four-month supply pack, or a charming canister. We particularly like this option for travel because it eliminates all worries of the dreaded exploding toothpaste tube in a carry-on. The tablets contain cavity-protection fluoride and, once chewed, foamed up as much as toothpaste in a tube. If you're not sold on Tidalove Smile More Tablets, we also tested the Simplut Chewable Toothpaste Tablets and loved them. We think they're a great alternative as they taste great, include fluoride, and are great for travel. This product type will take some getting used to if you usually use toothpaste in a tube. The texture will start off gritty but evolve into a paste when it’s ready to brush. Pros SLS-free Dentist-formulated Cons Not ADA-accepted Active Ingredients: Sodium Fluoride | SLS-Free: Yes | Size: 4 oz | ADA-Accepted: No There are many strong mint options out there to combat bad breath, but we selected this one because we found it to be highly effective at freshening our breath, even with a mild mint flavor. In our tests, this TheraBreath toothpaste left our teeth feeling clean and smooth, and the mild flavor was tasty. This toothpaste’s consistency particularly stood out to us. It was easy to swish around and didn’t leave any residue or get stuck in any parts of the mouth like some white pastes can. This clear gel is dentist-formulated with what the company describes as “patented oxygenated compounds,” designed to provide a multi-pronged approach to combating oral bacteria. That means the toothpaste isn’t just covering up bad breath with a strong minty flavor but fighting unsavory smells at the source. The ADA does not recommend this product. Though it’s designed to combat bad breath, the mild mint flavor may be too mild for some. Pros Reduces sensitivity ADA-accepted Protects gums Cons Somewhat artificial aftertaste Less value-for-money Active Ingredients: Stannous Fluoride | SLS-Free: No| Size: 4.1 oz | ADA-Accepted: Yes Gum disease is also known as gingivitis, and if left untreated, it can cause things like bad breath, pain, swollen gums, sensitivity and gum recession. This Crest toothpaste is our pick for fighting gum disease because it’s developed specifically to fight cavities, gingivitis, plaque, tartar and acid erosion. It strengthens your enamel and gums, which, in turn, should strengthen your teeth. Before using this toothpaste, we experienced sensitivity, gum issues, bleeding, and plaque buildup. We noticed that this toothpaste was effective at cleaning both teeth and the tongue, and no flare-ups with gum issues or sensitivity were experienced while using it. The paste is slightly thicker than other toothpastes and somewhat gritty at the start, but it dissolves and foams well, which is important for making sure bacteria is removed from between the teeth. In our tests, the toothpaste proved to have a subtle mint flavor, which leftus with a slightly artificial aftertaste. Though it wasn’t unpleasant, it was different from other enamel-protecting options. Pros Preservative-free Dye-free Reduces sensitivity Cons Not recommended for those who like strong mint flavors Not ADA-accepted Active Ingredients: Sodium fluoride, Baking soda | SLS-Free: Yes | Size: 4.3 oz | ADA-Accepted: No Natural toothpastes are formulated without chemicals, dyes and preservatives and use simple ingredients to clean, whiten and protect the teeth. Arm & Hammer have put calcium and sodium fluoride in this one to protect enamel and prevent cavities. There’s also baking soda—an age-old natural whitener. This toothpaste was a winner, even with our most sensitive teeth. It was so good that we would consider swapping from a non-natural, commercial brand of toothpaste to this one. This toothpaste left our teeth feeling very clean and didn’t aggravate tooth or gum sensitivity. We also noticed a whiter shade after approximately 5 hours of total use. The flavor was likened to an Alka-Seltzer, with a light mint yet mineral-like taste. Therefore, it’s better for those who prefer a subtle mint or non-mint flavor. Pros Orange creamsicle taste Sugar-free Cavity-fighting Cons Minimal foam Active Ingredients: Sodium Fluoride | SLS-Free: Yes | Size:4.2 oz | ADA-Accepted: Yes Bring a touch of aquatic fantasy to your kids' brushing time with this Magical Mermaid toothpaste. The brand says the product has a sweet taste of summer—which translates to a tasty orange creamsicle flavor. We believe this is the best toothpaste for kids (and adults) because it tastes great, is gentle on a teething child’s gums, and is sugar- and SLS-free. In our tests, the flavor was a hit with moms and children alike, including a teething 15-month-old. Hello has made this formula free of many additives, such as artificial sweeteners and flavors, dyes, sulfates, preservatives, sugar, gluten and titanium dioxide. The thick, somewhat gloopy formula was seen as a bonus as it makes it easier to control the quantity of paste on the brush. While the formula's thickness made it easier to control how much paste was on the brush, its low-foaming nature made it slightly more difficult for parents to make sure they were reaching all parts of the child’s mouth. Pros Reduces sensitivity Many flavor options Whitening Cons Pump design created minor problems Only available online Active Ingredients: Sodium fluoride | SLS-Free: Yes | Size: 2.1 oz | ADA-Accepted: No HiSmile has built a reputation as an independent, effective whitening toothpaste. They also specialize in 11 non-mint flavors, including coconut, vanilla, and mango sorbet. We tested the watermelon toothpaste (one of their bestsellers), which is slightly fruity and sweet but also balanced with a certain light mintiness. This is our best non-mint toothpaste because it doesn’t have an overpowering flavor like chewing gum; rather, it proved to be more refreshing. In terms of mouth protection, it also didn’t aggravate any underlying sensitivity issues. The texture foamed nicely and left teeth feeling clean, smooth and fresh. Plus, its formula is designed to whiten teeth gently, and it contains fluoride to help protect the enamel. The pump design of this product means it stands easily on the counter, looks nice in your bathroom, and is dispensed easily. However, you may have to work the pump a little more when first using the product, and this particular package design makes it difficult to see when the product is running low. We tested dentist-approved toothpastes at home over six weeks. We tested 39 toothpastes to select the 8 best included in this roundup. We picked our top toothpastes based on the following criteria: We consulted dental experts to write this article and to oversee and help craft our testing methodology. For the article we asked them for advice about the efficacy and purpose of certain ingredients in toothpastes and ways to maintain proper oral hygiene. How much toothpaste should I use? The ADA recommends a smear of toothpaste (about the size of a grain of rice) for children up until 3 years old. After the age of 3, a pea-sized amount is sufficient. Is a whitening toothpaste safe for sensitive teeth? Any toothpaste that doesn’t use peroxide as a whitening ingredient is safe for sensitive teeth. Does a natural toothpaste provide adequate cavity protection? Fluoride is the best ingredient for cavity protection. Natural toothpastes are equally split between fluoride and fluoride-free versions (which contain xylitol as an antibacterial agent). Isabella Ubaldi regularly contributes to Verywell Health’s sister site, Health.com. She is a freelance writer and communications specialist with a keen personal interest in advice for preventative dental measures. As someone who used to follow a teeth-whitening regime with peroxide, she is now aware of the damage this does to enamel and gum health. Isabella has researched, written about, and worked for a range of global and independent clients and on a variety of health topics, such as the best moisturizing body washes and how “femtech” is helping fill the gap in our medical understanding of women’s bodies. Her curiosity about the world feeds her interest in helping people reduce the shopping noise and make decisions that just might improve their quality of life or make the everyday a little bit sweeter. Ingredients
ADA-Acceptance
Best Overall
Colgate Total Fresh Mint Stripe Gel Toothpaste
Key Specs
Why We Recommend It
Keep In Mind
Best for Sensitive Teeth
Sensodyne Repair and Protect Deep Repair Whitening Toothpaste
Key Specs
Why We Recommend It
Keep In Mind
Best Tablets
Tidalove Toothpaste Tablets with Fluoride
Key Specs
Why We Recommend It
Keep In Mind
Best for Bad Breath
TheraBreath Fresh Breath Toothpaste
Key Specs
Why We Recommend It
Keep In Mind
Best for Gum Disease
Crest Gum Detoxify Deep Clean Toothpaste
Key Specs
Why We Recommend It
Keep In Mind
Key Specs
Why We Recommend It
Keep In Mind
Best for Kids
Hello Kids Magical Mermaid Fluoride Toothpaste
Key Specs
Why We Recommend It
Keep In Mind
Key Specs
Why We Recommend It
Keep In Mind
How We Tested the Toothpastes
Our Experts
Frequently Asked Questions
Why Trust Verywell Health
Jump to Review
Jump to Review
Jump to Review
Jump to Review
See Also
Are There Benefits to Using Fluoride-Free Toothpaste?The Best Toothpastes for a Brighter, Healthier SmileDentists Say These Are the Best Toothpastes for Your Healthiest Teeth EverAbout Periodontal (Gum) Disease